4 Lamison Marketing Group Founder Felecia Lamison to Release Lead Like an Athlete

TAMPA, Fla., October 21, 2026 — 4 Lamison Marketing Group, a fractional marketing leadership and go-to-market advisory firm, today announced that its founder, Felecia Lamison, is accepting presale reservations for her forthcoming book, Lead Like an Athlete: Why High-Performance Tech Leadership Starts with Self-Care. The book is expected to be available to order beginning November 4, 2026.

Drawing on Lamison's experience leading marketing teams and programs in enterprise technology, Lead Like an Athlete explores how leaders can apply principles of athletic performance to navigate demanding roles. The book introduces four pillars — Conditioning, Coaching, Game Strategy, and Recovery — to help readers approach their leadership and personal performance with greater intention.

"Throughout my career, I've helped organizations connect business priorities, people, and programs to drive growth," said Lamison, founder of 4 Lamison Marketing Group. "I've also experienced the personal demands of carrying those responsibilities. Leaders need a plan for the business and a plan to sustain the person doing the leading."

Written for executives, founders, and leaders navigating expanding responsibility, Lead Like an Athlete offers a practical framework for leading with clarity while sustaining the person doing the leading.

"At 4 Lamison Marketing Group, we help businesses move from disconnected marketing activity to integrated programs tied to growth," Lamison added. "The book brings attention to another part of that equation: how leaders prepare, make decisions, seek support, and recover while carrying responsibility for results."

Lead Like an Athlete also serves as an anchor for Felecia's leadership performance company, FLEXwithFe. Through Movement, Mindset, and Strategy, FLEXwithFe helps women build personal systems for sustainable leadership performance.

For presale and ordering information, visit flexwithfe.com/book.

About Felecia Lamison

Felecia Lamison is a marketing executive, entrepreneur, and founder of 4 Lamison Marketing Group and FLEXwithFe. Her enterprise technology career spans global vertical marketing, demand generation, field marketing, and partner marketing. She helps organizations connect strategy with execution to drive growth and helps marketing leaders develop personal practices that sustain their leadership performance.

About 4 Lamison Marketing Group

4 Lamison Marketing Group provides fractional marketing leadership and go-to-market advisory services for B2B technology and professional services organizations. The firm helps businesses align priorities, strengthen demand generation, and connect marketing, sales, and partners through integrated programs tied to pipeline and revenue outcomes. Learn more at 4lamisonmarketing.com.

About FLEXwithFe

FLEXwithFe is a leadership performance company helping women sustain the person doing the leading. Grounded in Movement, Mindset, and Strategy, its programs support leaders navigating new roles, expanded responsibilities, and leadership transitions. Learn more at flexwithfe.com.

Media and Business Inquiries

Felecia Lamison
4 Lamison Marketing Group
felecia@lamison.com